How do you set yourself apart from the competition; connect with your target market, and establish yourself as the only one to call when your customers need your product or service?

Are you making a presentation or hosting a high visibility event? Do you want media coverage for your mission?  Would you like your marketing materials (web site, brochures and direct mail) to make your product or service different, newer, better than all the rest? 

Features and benefits are great,

but what sets you apart?

Do you know who your target market truly is?  Focusing on your ideal client delivers your pitch with the right message to the market most likely to buy from you.  Unless marketing is directed at the people who are interested in the product/service, capturing broad human interest remains a cat and mouse game where the mouse will win.

Do you invest time in something that has no relevance to you?   We all dislike being accosted by products for which we have no interest. Although a good story or graphics enhance, it can never take the place of genuine interest.  People feel assaulted by random, disrespectful and broad-based advertising.

You want your message sent to a receptive audience with a high likelihood of buying from you, don't you?